212 - The Extra Degree Movie

The 212° concept is one of the most powerful communication ideas I have seen in a long time.The idea originated with Sam Parker and Mac Anderson and I thought it would be nice to share it. If you are not familiar, here's the idea:

At 211 degrees...water is hot.
At 212 degrees...it boils.
And with boiling water, comes steam.
And steam can power a locomotive.
And, it's that one extra degree that...
Makes all the difference.
So many times, in business and in life, it's that one extra degree of effort that separates the good from the great.
What I love about the 212° idea is that you can use it to fit your own needs. It may be 212° service that you'd like to reinforce, or 212° attitude, leadership, or quality. Or maybe, you'll choose to build your entire lifestyle around the 212° concept...to differentiate you from the crowd.
The real beauty of 212° is the simplicity of the idea. Once explained...everybody gets it. And once you get it...it's hard to forget!
To see the 212° video clip. Click on the link below.
212 - The Extra Degree Movie